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256 pages • missing pub info (view editions)
ISBN/UID: 9781138441194
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketi...
Community Reviews
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256 pages • missing pub info (view editions)
ISBN/UID: 9781138441194
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketi...
Community Reviews
Content Warnings