Gamification for Product Excellence: Make Your Product Stand Out with Higher User Engagement, Retention, and Innovation by Bret Wardle, Mike Hyzy

Gamification for Product Excellence: Make Your Product Stand Out with Higher User Engagement, Retention, and Innovation

Bret Wardle, Mike Hyzy

350 pages • paperback

1 edition

medium-paced
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This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you'll learn different gami...

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