Winning the Battle for Relevance: Why Even the Greatest Become Obsolete... and How to Avoid Their Fate by Michael McQueen

Winning the Battle for Relevance: Why Even the Greatest Become Obsolete... and How to Avoid Their Fate

Michael McQueen

286 pages paperback

2 editions

nonfiction business economics
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Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?" As businesses, industries, and revenue models continue to be disrupted ...

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