Take a photo of a barcode or cover
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Mike Schmierbach, Frank Waddell, Erica Bailey, Frank E. Dardis, Jose Aviles, Brett Sherrick, Sushma Kumble
15 pages • first pub 2016 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Banner ads, video ads, and advergames constitute a large portion of online gaming spending, yet no prior research has incorporated them simultaneously to determine if any separate or joint effects exist, and if so to what extent. Therefore, two ex...
Community Reviews
Content Warnings
—
Mike Schmierbach, Frank Waddell, Erica Bailey, Frank E. Dardis, Jose Aviles, Brett Sherrick, Sushma Kumble
15 pages • first pub 2016 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Banner ads, video ads, and advergames constitute a large portion of online gaming spending, yet no prior research has incorporated them simultaneously to determine if any separate or joint effects exist, and if so to what extent. Therefore, two ex...
Community Reviews
Content Warnings