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Book Information
218 pages • paperback • 2 editions
ISBN/UID: 9780415439619
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 28 Mar 2007
Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' un...
Community Reviews
Content Warnings
218 pages • paperback
ISBN/UID: 9780415439619
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 28 Mar 2007
Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' un...
Community Reviews
Content Warnings