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288 pages • missing pub info (view editions)
ISBN/UID: 9780566051159
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and...
Community Reviews
Content Warnings
288 pages • missing pub info (view editions)
ISBN/UID: 9780566051159
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and...
Community Reviews
Content Warnings