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Book Information
600 pages • paperback • 2 editions
ISBN/UID: 9780761818892
Format: Paperback
Language: English
Publisher: University Press of America
Edition Pub Date: 22 Dec 2000
Description
Paul Block virtually invented national newspaper advertising, as well as chain and syndicate publishing. He worked on, and shaped, the first Sunday newspaper supplement in the United States. He was the mastermind behind the magazine that enjoyed t...
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600 pages • paperback
ISBN/UID: 9780761818892
Format: Paperback
Language: English
Publisher: University Press of America
Edition Pub Date: 22 Dec 2000
Description
Paul Block virtually invented national newspaper advertising, as well as chain and syndicate publishing. He worked on, and shaped, the first Sunday newspaper supplement in the United States. He was the mastermind behind the magazine that enjoyed t...