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240 pages • first pub 2001 (view editions)
ISBN/UID: 9780471414322
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Edition Pub Date: 05 October 2001
Description
It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevita...
Community Reviews
Content Warnings
240 pages • first pub 2001 (view editions)
ISBN/UID: 9780471414322
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Edition Pub Date: 05 October 2001
Description
It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevita...
Community Reviews
Content Warnings