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Book Information
570 pages • paperback • 2 editions
ISBN/UID: 9780815382508
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 03 May 2019
Description
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast ...
Community Reviews
Content Warnings
570 pages • paperback
ISBN/UID: 9780815382508
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 03 May 2019
Description
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast ...
Community Reviews
Content Warnings