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Book Information
200 pages • hardcover • first pub 2010 • 1 edition
ISBN/UID: 9783642132988
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how...
Community Reviews
Content Warnings
200 pages • hardcover • 2010
ISBN/UID: 9783642132988
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how...
Community Reviews
Content Warnings