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274 pages • missing pub info (view editions)
ISBN/UID: 9780367343439
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 12 March 2020
Description
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader ...
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274 pages • missing pub info (view editions)
ISBN/UID: 9780367343439
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 12 March 2020
Description
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader ...
Community Reviews
Content Warnings