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Book Information
348 pages • hardcover • 2 editions
ISBN/UID: 9780805862720
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 May 2008
Description
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used thro...
Community Reviews
Content Warnings
348 pages • hardcover
ISBN/UID: 9780805862720
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 May 2008
Description
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used thro...
Community Reviews
Content Warnings