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288 pages • missing pub info (view editions)
ISBN/UID: 9780312340216
Format: Paperback
Language: English
Publisher: St. Martins Press-3PL
Edition Pub Date: 01 March 2005
Description
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.A comprehe...
Community Reviews
Content Warnings
288 pages • missing pub info (view editions)
ISBN/UID: 9780312340216
Format: Paperback
Language: English
Publisher: St. Martins Press-3PL
Edition Pub Date: 01 March 2005
Description
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.A comprehe...
Community Reviews
Content Warnings