M-Powering Marketing in a Mobile World by Ruby Roy Dholakia, Syagnik Banerjee, Nikhilesh Dholakia

M-Powering Marketing in a Mobile World

Ruby Roy Dholakia, Syagnik Banerjee, Nikhilesh Dholakia

150 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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Description

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses c...

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