New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization by Larry Light, Joan Kiddon

New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization

Larry Light, Joan Kiddon

missing page info Add in missing page information • first pub 2015 (view editions)

informative medium-paced
Powered by AI (Beta)
Loading...

Description

New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors' 50+ years of combined experience driving global brand leadership and measurable results across a...

Read more

Community Reviews

Loading...

Content Warnings

Loading...