Managerial Economics and Strategy by Jeffrey M. Perloff, James A. Brander

Managerial Economics and Strategy

Jeffrey M. Perloff, James A. Brander

608 pages missing pub info (view editions)

nonfiction business economics challenging informative medium-paced
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In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi....

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