Branding the Nation, the Place, the Product by

Routledge Studies in Human Geography

Branding the Nation, the Place, the Product

176 pages hardcover

2 editions

nonfiction science
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Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility...

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