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352 pages • first pub 2001 (view editions)
ISBN/UID: 9780130897107
Format: Hardcover
Language: English
Publisher: FT Press
Edition Pub Date: 11 May 2001
Description
If you're a marketing professional, you understand perfectly well that the Internet has changed all the rules you live by -- and especially the rules that impact how you brand your products, services, and organization. Cyberbranding doesn't merely...
Community Reviews
Content Warnings
352 pages • first pub 2001 (view editions)
ISBN/UID: 9780130897107
Format: Hardcover
Language: English
Publisher: FT Press
Edition Pub Date: 11 May 2001
Description
If you're a marketing professional, you understand perfectly well that the Internet has changed all the rules you live by -- and especially the rules that impact how you brand your products, services, and organization. Cyberbranding doesn't merely...
Community Reviews
Content Warnings