Bite the Dog: Build a PR Strategy to Make News That Matters by Gary Schneeberger

Bite the Dog: Build a PR Strategy to Make News That Matters

Gary Schneeberger

180 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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"Whether you are a seasoned communicator or a newbie on the scene, Bite the Dog is a must-read. In his thoughtful and witty way, Gary has effectively explained and modeled the time-tested importance of the art of effective public relations. The va...

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