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Book Information
256 pages • paperback • 1 edition
ISBN/UID: 9780749462710
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 15 Apr 2011
Description
Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Yo...
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256 pages • paperback
ISBN/UID: 9780749462710
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 15 Apr 2011
Description
Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Yo...