How to Do Critical Discourse Analysis: A Multimodal Introduction by Andrea Mayr, David Machin

How to Do Critical Discourse Analysis: A Multimodal Introduction

Andrea Mayr, David Machin

236 pages 2012

4 editions

nonfiction politics challenging informative reflective slow-paced
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Using a multimodal approach -graphic, vocal, written - How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertis...

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