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Book Information
320 pages • paperback • first pub 1993 • 3 editions
ISBN/UID: 9780393733860
Format: Paperback
Language: English
Publisher: W. W. Norton & Company
Edition Pub Date: 05 Aug 2013
About SGAI
SGAI (StoryGraph AI) is a complete in-house solution. This is not ChatGPT or Claude.
All processing is done on StoryGraph, so your reading data is kept private and never shared.
Regarding the environmental impact: The entire feature uses the power of a single gaming PC and runs on 100% renewable energy.
SGAI is opt-in and off by default. Press the button below to turn it off, and you can turn it back on from the Preferences page:
Description
Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then ...
Community Reviews
Content Warnings
320 pages • paperback • 1993
ISBN/UID: 9780393733860
Format: Paperback
Language: English
Publisher: W. W. Norton & Company
Edition Pub Date: 05 Aug 2013
About SGAI
SGAI (StoryGraph AI) is a complete in-house solution. This is not ChatGPT or Claude.
All processing is done on StoryGraph, so your reading data is kept private and never shared.
Regarding the environmental impact: The entire feature uses the power of a single gaming PC and runs on 100% renewable energy.
SGAI is opt-in and off by default. Press the button below to turn it off, and you can turn it back on from the Preferences page:
Description
Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then ...