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Book Information
320 pages • paperback • first pub 1993 • 3 editions
ISBN/UID: 9780393733860
Format: Paperback
Language: English
Publisher: W. W. Norton & Company
Edition Pub Date: 05 Aug 2013
Description
Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then ...
Community Reviews
Content Warnings
320 pages • paperback • 1993
ISBN/UID: 9780393733860
Format: Paperback
Language: English
Publisher: W. W. Norton & Company
Edition Pub Date: 05 Aug 2013
Description
Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then ...
Community Reviews
Content Warnings