From Great to Gone: Why FMCG Companies are Losing the Race for Customers by Peter Lorange, Jimmi Rembiszewski

From Great to Gone: Why FMCG Companies are Losing the Race for Customers

Peter Lorange, Jimmi Rembiszewski

174 pages • missing pub info (view editions)

nonfiction business economics education informative medium-paced
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Description

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. Fr...

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