Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers by Peter Cheverton

Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers

Peter Cheverton

242 pages paperback

1 edition

nonfiction business economics medium-paced
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Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanli...

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