Strategic Writing: Multimedia Writing for Public Relations, Advertising and More by David W. Guth, Bonnie Poovey Short, Charles Marsh

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

David W. Guth, Bonnie Poovey Short, Charles Marsh

370 pages • first pub 2004 (view editions)

nonfiction informative slow-paced
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Description

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public r...

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