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300 pages • missing pub info (view editions)
ISBN/UID: 9780899301426
Format: Hardcover
Language: English
Publisher: Praeger
Edition Pub Date: 09 November 1989
Description
The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of market...
Community Reviews
Content Warnings
300 pages • missing pub info (view editions)
ISBN/UID: 9780899301426
Format: Hardcover
Language: English
Publisher: Praeger
Edition Pub Date: 09 November 1989
Description
The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of market...
Community Reviews
Content Warnings