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Book Information
384 pages • paperback • first pub 2009 • 5 editions
ISBN/UID: 9780099437925
Format: Paperback
Language: English
Publisher: Vintage
Edition Pub Date: Not specified
Description
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author...
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384 pages • paperback • 2009
ISBN/UID: 9780099437925
Format: Paperback
Language: English
Publisher: Vintage
Edition Pub Date: Not specified
Description
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author...