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Book Information
280 pages • first pub 2013 • 1 edition
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers' choices and w...
Community Reviews
Content Warnings
280 pages • 2013
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers' choices and w...
Community Reviews
Content Warnings