The Marketing Operations Handbook: A Complete Guide to Marketing Operations by Michael McKinnon
The Marketing Operations Handbook: A Complete Guide to Marketing Operations

Michael McKinnon

The Marketing Operations Handbook: A Complete Guide to Marketing Operations

Michael McKinnon

135 pages paperback

1 edition

nonfiction business
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The discipline of marketing operations began back in 1923 when Scientific Advertising wrote "There is a science to advertising. Experienced advertisers have watched and recorded, tested, and logged, and left records of countless campaigns. In thes...

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