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Book Information
609 pages • paperback • first pub 2013 • 3 editions
ISBN/UID: 9780195573558
Format: Paperback
Language: English
Publisher: Oxford University Press
Edition Pub Date: Not specified
Description
Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfa...
Community Reviews
Content Warnings
609 pages • paperback • 2013
ISBN/UID: 9780195573558
Format: Paperback
Language: English
Publisher: Oxford University Press
Edition Pub Date: Not specified
Description
Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfa...
Community Reviews
Content Warnings