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Book Information
256 pages • hardcover • first pub 2003 • 1 edition
ISBN/UID: 9781576601471
Format: Hardcover
Language: English
Publisher: Bloomberg Press
Edition Pub Date: 27 Nov 2003
Description
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that bec...
Community Reviews
Content Warnings
256 pages • hardcover • 2003
ISBN/UID: 9781576601471
Format: Hardcover
Language: English
Publisher: Bloomberg Press
Edition Pub Date: 27 Nov 2003
Description
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that bec...
Community Reviews
Content Warnings