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Book Information
missing page info • hardcover • first pub 2017 • 19 editions
ISBN/UID: 9781847940117
Format: Hardcover
Language: English
Publisher: Random House Business Books
Edition Pub Date: 01 Jan 2008
Description
New research shows how we really make buying decisions. A radical reappraisal of how our brains respond to marketing and advertising Based on the results of a multi-million dollar research project that employed the very latest brain-imaging techni...
Community Reviews
Content Warnings
missing page info • hardcover • 2017
ISBN/UID: 9781847940117
Format: Hardcover
Language: English
Publisher: Random House Business Books
Edition Pub Date: 01 Jan 2008
Description
New research shows how we really make buying decisions. A radical reappraisal of how our brains respond to marketing and advertising Based on the results of a multi-million dollar research project that employed the very latest brain-imaging techni...
Community Reviews
Content Warnings