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Book Information
264 pages • paperback • 2 editions
ISBN/UID: 9781841120164
Format: Paperback
Language: English
Publisher: Capstone
Edition Pub Date: 15 Mar 1999
Description
The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But, how do they do it? The Ultimate Book of Busin...
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264 pages • paperback
ISBN/UID: 9781841120164
Format: Paperback
Language: English
Publisher: Capstone
Edition Pub Date: 15 Mar 1999
Description
The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But, how do they do it? The Ultimate Book of Busin...