The Ultimate Book Of Business Brands: Insights From The World's 50 Greatest Brands by Stuart Crainer, Des Dearlove

Ultimate

The Ultimate Book Of Business Brands: Insights From The World's 50 Greatest Brands

Stuart Crainer, Des Dearlove

264 pages paperback

2 editions

nonfiction business economics medium-paced
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The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But, how do they do it? The Ultimate Book of Busin...

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