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Book Information
249 pages • 4 editions
ISBN/UID: 9781941688526
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising ...
Community Reviews
Content Warnings
249 pages
ISBN/UID: 9781941688526
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising ...
Community Reviews
Content Warnings