Marketing in Central and Eastern Europe by Erdener Kaynak

Marketing in Central and Eastern Europe

East-West Business

Erdener Kaynak

116 pages missing pub info (view editions)

nonfiction business economics
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Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries'marketing environment, the lucrative market opportunities created ...

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