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Joseph P. Cannon, William D. Perreault Jr., William D. Perreault Jr., E. Jerome McCarthy
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Book Information
missing page info • first pub 1997 • 1 edition
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes...
Community Reviews
Content Warnings
—
Joseph P. Cannon, William D. Perreault Jr., William D. Perreault Jr., E. Jerome McCarthy
missing page info • 1997
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes...
Community Reviews
Content Warnings