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256 pages • first pub 1999 (view editions)
ISBN/UID: 9781858687988
Format: Hardcover
Language: English
Publisher: Carlton Books
Edition Pub Date: 29 October 1999
Description
Advertising today is the most inescapable spectacle of all forms of modern mass communications. This book explores how the greatest campaigns of the 20th century have come to occupy a unique cultural position in the economic, social, political and...
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256 pages • first pub 1999 (view editions)
ISBN/UID: 9781858687988
Format: Hardcover
Language: English
Publisher: Carlton Books
Edition Pub Date: 29 October 1999
Description
Advertising today is the most inescapable spectacle of all forms of modern mass communications. This book explores how the greatest campaigns of the 20th century have come to occupy a unique cultural position in the economic, social, political and...