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The Practical Pocket Guide to Account Planning by Chris Kocek, Lin Zagorski, Rebecca Pollock

The Practical Pocket Guide to Account Planning

Chris Kocek, Lin Zagorski, Rebecca Pollock

156 pages first pub 2013 (view editions)

nonfiction reference informative medium-paced
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Description

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful technique...

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