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256 pages • missing pub info (view editions)
ISBN/UID: 9780130470669
Format: Paperback
Language: English
Publisher: FT Press
Edition Pub Date: 31 July 2003
Description
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets ...
Community Reviews
Content Warnings
256 pages • missing pub info (view editions)
ISBN/UID: 9780130470669
Format: Paperback
Language: English
Publisher: FT Press
Edition Pub Date: 31 July 2003
Description
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets ...
Community Reviews
Content Warnings