Cutlip and Center's Effective Public Relations by Bey-Ling Sha, Glen Broom

Cutlip and Center's Effective Public Relations

Bey-Ling Sha, Glen Broom

431 pages missing pub info (view editions)

nonfiction business economics medium-paced
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Description

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shapi...

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