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286 pages • missing pub info (view editions)
ISBN/UID: 9780702158322
Format: Paperback
Language: English
Publisher: Juta & Company
Edition Pub Date: 28 April 2004
Description
Important marketing and industrial psychology concepts are applied to southern African business scenarios in this overview of consumer behavior. Case studies, applications, and research findings illustrate market characteristics of consumer movita...
Community Reviews
Content Warnings
286 pages • missing pub info (view editions)
ISBN/UID: 9780702158322
Format: Paperback
Language: English
Publisher: Juta & Company
Edition Pub Date: 28 April 2004
Description
Important marketing and industrial psychology concepts are applied to southern African business scenarios in this overview of consumer behavior. Case studies, applications, and research findings illustrate market characteristics of consumer movita...
Community Reviews
Content Warnings