Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World by Steven Quartz, Anette Asp

Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

Steven Quartz, Anette Asp

304 pages 2015

4 editions

nonfiction economics psychology sociology informative reflective slow-paced
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A bold argument that our "quest for cool" shapes modern culture and the global economyLike it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers ...

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