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436 pages • first pub 1996 (view editions)
ISBN/UID: 9780385487559
Format: Paperback
Language: English
Publisher: Crown Business
Edition Pub Date: 01 December 1996
Description
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip...
Community Reviews
Content Warnings
436 pages • first pub 1996 (view editions)
ISBN/UID: 9780385487559
Format: Paperback
Language: English
Publisher: Crown Business
Edition Pub Date: 01 December 1996
Description
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip...
Community Reviews
Content Warnings