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187 pages • missing pub info (view editions)
ISBN/UID: 9780789029188
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 03 March 2008
Description
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen offers a solid review of the concepts of market segmentation ...
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187 pages • missing pub info (view editions)
ISBN/UID: 9780789029188
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 03 March 2008
Description
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen offers a solid review of the concepts of market segmentation ...
Community Reviews
Content Warnings