Boo Hoo: A Dot.Com Story from Concept to Catastrophe by Ernst Malmsten
Boo Hoo: A Dot.Com Story from Concept to Catastrophe

Ernst Malmsten

Boo Hoo: A Dot.Com Story from Concept to Catastrophe

Ernst Malmsten with Erik Portanger, Charles Drazin

416 pages digital 2001

4 editions

nonfiction biography business technology informative slow-paced
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This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment...

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