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368 pages • paperback • 3 editions
ISBN/UID: 9781118556849
Format: Paperback
Language: English
Publisher: Wiley-Blackwell
Edition Pub Date: 31 Oct 2016
Description
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to me...
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368 pages • paperback
ISBN/UID: 9781118556849
Format: Paperback
Language: English
Publisher: Wiley-Blackwell
Edition Pub Date: 31 Oct 2016
Description
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to me...