Strategic Social Media: From Marketing to Social Change by L. Meghan Mahoney, Tang Tang

Strategic Social Media: From Marketing to Social Change

L. Meghan Mahoney, Tang Tang

368 pages paperback

3 editions

nonfiction business economics
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to me...

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