Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers by Michael D. Johnson, Fred Selnes

Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

Michael D. Johnson, Fred Selnes

144 pages • hardcover

1 edition

nonfiction business economics
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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or...

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