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Book Information
435 pages • hardcover • first pub 2010 • 3 editions
ISBN/UID: 9781591393085
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 12 Aug 2010
Description
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertisi...
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Content Warnings
435 pages • hardcover • 2010
ISBN/UID: 9781591393085
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 12 Aug 2010
Description
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertisi...
Community Reviews
Content Warnings