The Social Media MBA Guide to Roi: How to Measure and Improve Your Return on Investment by Christer Holloman

The Social Media MBA Guide to Roi: How to Measure and Improve Your Return on Investment

Christer Holloman

156 pages hardcover

1 edition

nonfiction business economics medium-paced
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The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thoro...

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