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Book Information
156 pages • hardcover • 1 edition
ISBN/UID: 9781118844397
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 09 Jun 2014
Description
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thoro...
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156 pages • hardcover
ISBN/UID: 9781118844397
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 09 Jun 2014
Description
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thoro...