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Book Information
432 pages • paperback • 1 edition
ISBN/UID: 9781403940971
Format: Paperback
Language: English
Publisher: Red Globe Press
Edition Pub Date: 01 Mar 2005
Description
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate ...
Community Reviews
Content Warnings
432 pages • paperback
ISBN/UID: 9781403940971
Format: Paperback
Language: English
Publisher: Red Globe Press
Edition Pub Date: 01 Mar 2005
Description
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate ...
Community Reviews
Content Warnings